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Tuesday, September 30, 2014

Essilor's NEW Crizal Prevencia Lenses - The World's First Preventive Lenses That Protects Us Against Harmful Blue Light and UV Rays [Sponsored ADV]

Okay I know my title's a little long but I had to because damn, these lenses offer some pretty groundbreaking technology to benefit our eyes!

Our eyes are probably one of the most important sense organs we have. Once in psychology class, my lecturer posed a question to us: If you have to choose one of your 5 senses to do without, which one will you choose? Eyes (sight), nose (smell), tongue (taste), skin (touch) or ears (hearing).

We all had a really tough time deliberating but despite the varying responses from the class. No one chose eyes (sight). And despite how our eyes (sight) is so important to all of us, we seem to take its health for granted. How so, you may ask?

Firstly, we need to understand what blue light is.

P.S: Please put up with my very wordy next few paragraphs but they contain really important information that we all should/need to know since it concerns the health of our eyes.

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See that bluish colour? (it's more blue in real life, not purple lol)

 Blue light is part of visible light and is close to UV on the light spectrum. It has a number of positive effects, such as helping us to perceive colours and forms. In addition, a certain part of blue light, known as Blue-Turquoise light, is a natural form of light therapy which acts as a “natural regulator” for our bodies, helping in balancing our sleep cycle and keeping us energised and alert. 

HOWEVER, there's a specific band of blue light is harmful to our eyes. And this the culprit behind the gradual degeneration of retinal cells, potentially leading to serious eye conditions. 

And, our current digital age/technology/social media only makes matters worse because LED-based equipment such as the environmentally safer LED lights and LED screens of smartphones, tablets and laptops, have been shown to emit larger proportion of blue light as compared to the old incandescent lamps and fluorescent tubes.

We use our phones, laptops, desktops and tablets almost the entire time we are awake, don't we?? This means that we are extremely exposed to Blue-Violet light! Over long hours, it can lead to eyestrain and fatigue. And if you smoke, have hypertension, history of cardiovascular disease and obesity, this overexposure to Blue-Violet light may increase the likelihood of Age-related Macular Degeneration (AMD), which is the leading cause of blindness in industrialised countries, and there is NO CURRENT CURE for it.

We all know the importance of sunblock/sunscreen to protect ourselves from UV rays, so why aren't we all doing something to protect our eyes from blue-violet light?
And now we finally can! Because Essilor released their new Crizal Prevencia lenses, the world’s first spectacle lens to offer selective protection against harmful blue light and UV rays. 

What does it do?

  •  It lets in the essential and beneficial blue-turquoise light, which your body needs to function properly, while filtering out the harmful blue-violet light that can contribute to AMD/retina damage. 
  • Therefore, it helps to prevent pre-mature eye ageing and disease. 
  • It also filters out UV rays at an E-SPF of 25, and hence reduces our risk of cataracts, which is caused by overexposure to UV rays. 
  • While doing all that, it still maintains the transparency of the lens, ensuring an optimal visual experience for prescription glass wearers. (like me!) 
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Can you see the slight blue tint where the part of palm is behind the lenses?

I was invited to the Nanyang Optical branch at Junction 8 to choose a spectacle frame of my choice before the opticians go ahead and fix it with the really awesome Crizal Prevencia lenses.

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Guess which one I chose in the end? Hehe.

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With Melvin, from The Good Folks, the PR agency in charge of this. :) It's not my first time working with Melvin, we go kinda way back when he was at another agency. And nothing beats collaborating with the PR people you love hehe.

And yes, I chose the Raybans. Very hipster, very me. Lol. And how can I not?? I've never seen a frame more perfect than this pair really. Tortoise shell rims with gold trimmings?? It already claimed a spot in my heart before I tried it on.

Yayyy, here's to better eye health!

The Crizal Prevencia lenses are now available at all major optical stores islandwide. If you care about your eye health (and you should, how can you not?), you know what to do. ;)

1 comment :

  1. I might change my glasses next year, so I'll definitely look into it. :) Many thanks for introducing us to Crizal Prevencia lenses, Shanice!